Fair Trade 2.0 conversation starts with a focus on RFID tagging and data:

- On the consumer end you run the risk that through electronic tagging consumption habits ever more closely monitored
- people talk about the internet of things - the moment something is produced it is RFID tagged. The question is whose data is it? [...]

Session chaired by Tim Davies
Example in action: Dr Ian Brown and Dr Dorothea Kleine - The Fair Tracing Project
The Fair Tracing project is a research project from Royal Holloway Uni on using technology to open up the supply chain and involve consumers within the process:
The Fair Tracing project, funded by the UK Engineering and Physical [...]

Wow, the idea’s come a long way since we first thought we needed to do ‘something cool about the impact of social media’ and mix it with the things we’ve seen working at previous Amplified events!
We threw out the idea of a free (or nearly free - £1.40 to be precise) Amp-style event, and [...]