A response to the Orange Mobile Volunteering launch

Founder of i-Volunteer, Jamie T attended last night’s launch event and has post about it here. As someone in the charity sector, he has an interesting take on the launch event.

As anticipated, the event was buzzing and chock full of software developers and digital marketing agencies, with a smattering of forward thinking voluntary sector people and plenty of Orange staff who schmoozed their way through the 50 plus crowd. The steady flow of alcohol ensured that people mingled easily and plenty of business cards were exchanged before Stephen Day, Orange’s marketing boss took the stage to tell us more about what they were up to.

You might recall that last year it was announced that Orange were to merge with the T-Mobile network? The resulting new company has recently been established; called Everything Everywherethe two networks combined will have access to over 30 million customers in the UK. As Stephen rightly pointed out, that’s a heck of a lot of potential volunteers to be had, especially when recent OfCom figures are showing that people in the UK are spending almost half of their waking hours watching TV and using their mobiles, and that the growth of the popularity of smartphones – 81 per cent increase in the last year – has been identified as a major factor driving the increase of consumption of multi media.

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