Wow, the idea’s come a long way since we first thought we needed to do ‘something cool about the impact of social media’ and mix it with the things we’ve seen working at previous Amplified events!
We threw out the idea of a free (or nearly free - £1.40 to be precise) Amp-style event, and [...]

I finally started reading Clay Shirky’s Here Comes Everybody, but am already underlining parts that jump out at me. For example:
Collective action… is the hardest kind of group effort, as it requires a group of people to commit themselves to undertaking a particular effort together, and to do so in a way that makes the [...]